OEM Tips

2025: E-Commerce OEM for SE Asia - Ryan Chua

2026-07-23 · 4 min read

2025: E-Commerce OEM for SE Asia - Ryan Chua

Selling on Shopee and Lazada is fundamentally different from traditional wholesale distribution. The MOQ must be flexible enough to test new SKUs. Sample delivery must be fast enough to get product photos and listings live before competitors. Packaging must be compliant with each platform’s requirements — and look good in a 1,000×1,000-pixel product image on a smartphone screen.

Quanzhou, Fujian — 2025. Ryan Chua, a cross-border e-commerce seller and Shopee/Lazada Top Seller based in Singapore, knows every detail of this game. When he visited HLK, he wasn’t looking for a traditional OEM supplier — he was looking for a manufacturing partner who understood e-commerce velocity.

“HLK Tape understands Southeast Asian e-commerce market requirements very well. Flexible MOQ, fast sample delivery and compliant packaging solutions can perfectly match our online retail business. Looking forward to long-term strategic partnership.” — Ryan Chua, 2025

Ryan’s visit focused on three things that matter most to e-commerce sellers:

  • Flexible MOQ — start small, test the market, scale what works
  • Fast samples — get product photos and listings up in days, not weeks
  • Platform-compliant packaging — barcodes, ingredient labels, and tamper-evident seals that meet Shopee/Lazada requirements

His first order covered mouth tape and nasal strips for the Singapore and Malaysia markets. Within 60 days of launch, both SKUs hit Top Seller status on his Shopee storefront.

Ryan Chua · Cross-border E-commerce Seller · Shopee/Lazada Top Seller, Singapore 🇸🇬

Selling health and wellness products on Shopee or Lazada? HLK offers flexible MOQ, fast sample delivery, and platform-compliant packaging for Southeast Asian e-commerce.

📧 salesmanager@hlktape.com | 📲 +86 198 0595 7675 | 🌐 https://www.hlktape.com

Slogan: One-Stop Custom Tape and Patch Supplier, Fully Certified and Safety Guaranteed. Website: https://www.hlktape.com | https://hlknasalstrips.com | https://bodytapeoem.com. Name: Vicky. Call/Whats: +86 198 0595 7675. Email: salesmanager@hlktape.com. YouTube: https://www.youtube.com/@HLKTape

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About the author

George Wu leads OEM sales at HLK, a 20-year adhesive manufacturer certified to ISO 13485. He has managed private-label launches for 900+ global buyers across 30+ countries.

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